Blog Post

20 Reasons to Fix Poor Mobile Signal in Hotels

Mobile Musings
May 9, 2023

When it comes to running a successful modern hotel, it’s crucial to prioritise providing robust mobile connectivity to create exceptional experiences for guests and improve business efficiency.

Poor mobile signal in hotels can negatively impact business. Discover why it’s a real problem and see how Signal Solutions can help you install a signal boosting solution to solve the problem for good.

1. Dissatisfied guests

Poor mobile signal can lead to unhappy guests who might share their negative experiences through reviews or word-of-mouth, affecting your hotel’s reputation and future business opportunities.

2. Loss of revenue

Guests who are unable to make or receive calls due to poor signal may opt to stay at competing hotels with better connectivity, leading to lost revenue for your establishment.

3. Frustration for staff

A lack of mobile signal in hotels can create communication barriers between staff members, resulting in inefficiencies and frustration that may eventually affect the guest experience.

4. Negative word-of-mouth

Guests who have suffered from poor mobile signal in hotels may deter friends and family from booking, causing a loss of potential business.

5. Inability to access online services

Guests often rely on their mobile devices to access essential online services such as maps, transportation apps, and local attractions. Poor signal can significantly hinder their ability to do so, negatively impacting their overall experience.

6. Lost opportunities for upselling

With mobile communication, hotels can promote special offers, events, and services to guests. Poor signal can cause these promotional messages to go unnoticed, resulting in missed upselling opportunities.

7. Difficulties with mobile payments

As mobile payment options become increasingly popular, poor mobile signal in hotels can lead to delays or failures in processing transactions, inconveniencing guests and harming your hotel’s reputation.

8. Ineffective marketing

Hotels often use mobile marketing strategies to promote their brand and attract guests. Weak mobile signal can undermine these efforts, making it difficult to reach your target audience.

9. Reduced productivity

Staff members who face communication challenges due to poor signal may struggle to complete tasks efficiently, negatively affecting your hotel’s productivity.

10. Hindered emergency response

In case of emergencies, it is vital for guests and staff to communicate effectively with external parties. Poor mobile signal in hotels can compromise their ability to do so, potentially endangering lives and property.

11. Difficulty managing reservations

Many guests use mobile devices to manage their bookings. A weak signal can make it challenging for them to access or modify reservations, leading to confusion and dissatisfaction.

12. Inability to attract business travellers

Reliable mobile connectivity is crucial for business travellers who need to stay in touch with colleagues and clients. Hotels with poor signal may struggle to attract this valuable clientele.

13. Limited guest engagement

Hotels use mobile communication tools, such as apps or SMS notifications, to engage with guests and provide personalised experiences. Weak signal can inhibit these efforts, resulting in a less memorable stay for your guests.

14. Impact on staff morale

Poor mobile signal in hotels can lead to frustration and decreased job satisfaction among staff members, potentially affecting their performance and the overall guest experience.

15. Hindered IoT integration

Many hotels are adopting IoT solutions to enhance their services. Poor mobile signal can limit the effectiveness of these technologies, preventing your hotel from realising the full potential of IoT.

16. Lowered perceived value

Guests who experience poor mobile signal may perceive your hotel as offering less value for their money, making them less likely to recommend your establishment or return for future stays.

17. Difficulty attracting international guests

International travellers often rely on their mobile devices for communication and navigating new destinations. Poor signal can deter them from choosing your hotel, causing you to miss out on potential business.

18. Weaker social media presence

Guests who experience poor mobile signal in hotels may be unable to share their positive experiences on social media platforms, resulting in reduced online visibility and missed opportunities for attracting new guests.

19. accessibility Issues for guests with disabilities

Mobile devices can be essential tools for guests with disabilities, offering valuable assistance and support. Poor signal can limit their ability to access these resources, negatively affecting their stay and potentially leading to negative reviews. Here’s some additional information from Ofcom that you my find useful.

20. Reduced competitiveness

Hotels that fail to address poor mobile signal may find themselves at a competitive disadvantage, as guests and staff alike prioritise establishments with reliable connectivity.

If you’d like to get a better idea of how Signal Solutions could fix the poor mobile signal in your hotel, simply pop your details in the form below, or give us a call on 020 3823 7365.

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John Baker

John is a key part of the Signal Solutions Senior Team, having co-founded the company in 2020. With over 20 years spent working in telecoms, John brings a wealth of experience to the team.