“Please use our app to order!” How can you ensure reliable signal in your pub or restaurant now that customers are back indoors?
Over the last half a decade, apps and online ordering have risen in popularity in restaurants. Throw a pandemic in the mix and they’re suddenly the norm, the necessity that allows establishments like yours to reopen.
In 2020, businesses suddenly needed to cut out physical contact and reduce touch points across the board. And now that restrictions have changed again and more consumers will be coming back through the door to dine inside, ordering habits will change for good too.
Will apps be standard practice in pubs?
Instead of shouting down the bartender or requesting a particular dish with the waiter, your customers are now obliged to be technologically capable.
And that’s where revenue could be lost…
In-app ordering is known to increase spend per head, and if your apps aren’t up-to-date or user-friendly, then it could cost your business some crucially needed sales.
What’s more, if your area doesn’t benefit from high-speed signal, or your building’s walls are that bit too thick, your apps aren’t going to perform as best they could.
Why apps matter so much for every restaurant, pub and café
Long before social distancing was even heard of, restaurants and pubs were already developing ways to improve their efficiency using technology.
From 2015 to 2018, the number of customers ordering through a smartphone went up from 11% to 39%. Fastforward to 2021, and the abandonment of ordering at the bar, and those numbers must have skyrocketed.
It’s good news for your business – shorter waiting times and a quicker decision-making process means more potential for spending.
Which doesn’t just lead to more money through organically increased spend per head, but more efficient processes for you and your staff too.
That’s why it’s absolutely vital for you to have some sort of online aid for the customers that walk through your door.
As long as it works.
Because if a customer has problems ordering, you’ll create friction and risk your revenues.
There’s no denying online ordering and apps are great news for hospitality businesses, but if you’ve got a problem with your mobile connectivity, your customers will have a problem with you.
So how good IS the mobile signal in your venue?
Is your venue ready to ride the wave?
Are you based in an area that suffers from poor signal?
How difficult is it for you and your customers to connect to the Internet?
Is the Internet connection reliable enough to guarantee order after order gets through?
If your venue’s got problems with its connectivity, you’ll definitely see an impact on the numbers of customers willing to return to your establishment. And not a good one.
You’re not alone though.
The typical modern building materials used to create venues like yours – like fibreglass, metal and foil-backed plasterboard – are notorious for blocking signal and stopping it penetrating inside.
Unfortunately it’s the same story with ancient materials used to build way back when too. So if you were hoping those thick stone walls had nothing to do with the poor signal inside, think again.
Thankfully, there’s a solution that doesn’t involve bulldozing the entire building just to create enough reliable connection for your customers to keep ordering online.
How can you establish great mobile connectivity - and keep it that way?
Strong, dependable signal in any hospitality venue won’t just lead to less stress for you and your returning employees, but for you too.
And if you’ve been struggling to get reliable signal, you’ve come to the right place.
Imagine a solution that allows you to increase your customers’ spending through apps, with reliable signal in every nook and cranny of the building, 24 hours a day, 7 days a week.
That’s where we come in.
Mobile signal boosters are clever little devices that grab signal from the nearest cell tower and bounce it around your building.
At Signal Solutions, we use Amplifi-Qx technology, powered by Cel-Fi, to get you plenty of signal, keeping your customers happy and the orders flowing in.
Unlike many charlatan providers out there, our solutions are:
- 100% legal to use, fully compliant with Ofcom licensing laws
- Unconditionally network safe
- Accepted by UK regulators
- Consistent in providing high quality signal in areas where coverage is poor or non-existent
- Compatible with every UK mobile network
If you’ve got a problem with mobile signal in your pub or restaurant and you’re concerned that your building isn’t ready to keep up with in-app ordering post-pandemic, give us a call on 020 3823 7365. Let’s boost your signal by as much as 1,000 times.
