As you’ll no doubt have noticed, consumers want mobile capability everywhere, including in your hotel.
Whether that means being able to book a room on mobile, order room service from an app or access a loyalty scheme on the move, people want it, nay, expect it these days.
And if you haven’t already cottoned onto the trend, well, you’re probably feeling the hit.
(Of course you’ve cottoned on – who on earth hasn’t?!)
But what can you do when customers can’t get their apps working or even just browse from their room, because your hotel’s suffering from poor mobile signal?
Your hotel can have the best mobile strategy in the world, but if poor signal’s still a problem when the world starts turning again, you’re going to frustrate your guests, miss out on increased in-app ordering, receive bad reviews and, ultimately, lose profits.
Poor mobile signal in UK hotels is a massive problem, thanks to the traditional materials used to build older venues and the huge metal frames used in the construction of more modern hotels.
But why exactly does poor mobile signal matter when it comes to running a hotel?
Here are five stats that might give you some idea…